Fire Department Coffee

Ready-To-Drink Coffee Product Launch

Through collaborative efforts from the Fire Department Coffee’s in-house creative team and out-of-house video talent, Fire Department Coffee’s first ever ready-to-drink coffee cans accomplished a successful product launch. Additional marketing efforts were made to help bring awareness to the product launch and included creative development within email campaigns, SMS, digital ads, web banners, social media, video, and print.

Role
Art Direction
Content Development
Motion Graphics
Video Editing

Video

By utilizing various social outlets to feature videos highlighting the four nitro cold brews and their unique benefits, consumers were made aware and immediately engaged with the new product.

Product Images

Social Content