Annie Gibson
0

Resume

My Super Cool Resume

Experience

Fat Miilk
Head of Marketing + Brand Experience/May 2024-March 2025

Led strategic marketing initiatives to elevate Fat Miilk’s brand presence, overseeing content creation, campaign execution, and in-store experiences.

  • Contributed to a 170% follower growth rate from 2021-2022.

  • Drove 95% of interactions organically, demonstrating effective content strategy and audience connection.

Led in-person activations with high profile brands like Away Luggage, Malbon Golf, and Niko Niko, managing logistics, marketing,
and content production.

Spearheaded creation of brand’s first clothing collection, overseeing product design, photoshoots, talent sourcing, and marketing strategy.


Thermo Fisher Scientific
Freelance Visual Designer/July 2021-Present

Spearheaded cross-functional collaboration within Agile marketing frameworks, delivering compelling marketing assets across platforms such as websites, social media, email campaigns, conferences, print media, and B2B advertising campaigns.

Applied data-driven insights from SEO and SEM by design engaging creative content for dynamic digital marketing campaigns.

  • Contributed to a 170% follower growth rate from 2021-2022.

  • Achieved 20.2 million social media impressions that resulted in boosted brand visibility and successful marketing campaigns.

Directed a photoshoot to establish an extensive content repository reflecting the Allergy Insider brand.

  • Boosted brand presence and engagement on web and social platforms.

  • Enhanced paid and organic search visibility.


Fire Department Coffee
Art Director/August 2022-January 2024

Led cross-functional teams in go-to-market campaign strategies and developed supporting creative assets spanning email, SMS, social media, digital ads, blogs, web, and print.

  • Strengthened brand identity and market presence through compelling visual assets.

  • Reached +5 million unique individuals through marketing efforts.

  • Helped achieve a 95% increase in email open rates over 18 months.

Optimized marketing and creative processes by implementing a task management system (Asana), resulting in streamlined workflows, significant increase in project output, and improved team efficiency.

Managed and led collaborative video and photo projects with external stakeholders, providing creative direction to ensure alignment with brand standards.

  • Enhanced brand recognition and improved market engagement.


STARZ Entertainment
Motion Graphics Designer/ October 2017-July 2021

Collaborated with cross-functional teams to align animated assets with overarching marketing objectives and maintaining consistent brand messaging across channels.

  • Achieved social reach of millions of impressions.

Developed dynamic animated assets for television, events, and multi-channel campaigns, enhancing brand visibility and engagement.

  • Led ideation and execution of first in-house promotional teaser for Power: Raising Kanan.


Skills

  • In-depth expertise in design principles, brand identity and development, color theory, layout, and typography, ensuring the creation of visually appealing and cohesive marketing assets.

  • Strong problem-solving skills and resourcefulness.

  • Developing and implementing digital marketing strategies.

  • Quick adaptability to new design tools.

  • Extensive knowledge of animation and motion graphic best practices, enabling the creation of captivating and dynamic digital content in the form of GIFs, videos, and short-form animations.

  • Strong understanding of file types, codecs, and compression.

  • Ability to work independently and manage multiple projects.

  • Experience with direct response marketing for paid social platforms (Instagram, Facebook, TikTok, Snapchat, etc.)

  • Knowledge of current creative trends in user acquisition.

  • Analytical skills for interpreting campaign performance data.

  • Experienced with platforms like Asana, Klaviyo, and Attentive, streamlining project management and collaboration processes.

  • Expert working knowledge of Adobe Creative Suite including After Effects, Photoshop, Illustrator, Lightroom, InDesign, Premiere Pro, Sketch, and Cinema 4D.


Accomplishments

  • Launched and scaled Fat Miilk’s inaugural YouTube series.

  • Developed and launched branding campaign for Thermo Fisher Scientific’s PrestIgE Award Program.

  • Designed and executed interactive digital content for the Teal Pumpkin Project garnering +20.6 million social media impressions.

  • Developed sketches, storyboards, and final rendered artwork for Pit Liquor’s first-ever live broadcast commercial.

  • Awarded 2nd place in Adobe Creative Jam Tournament.


Education

Rocky Mountain College of Art and Design
2013-2017
BA in Graphic Design
GPA 4.0/4.0