Allergy Insider
Allergy Insider is a division of Thermo Fisher Scientific that focuses on immunodiagnostics and allergies. Allergy Insider strives to be a trusted source to help people with allergies and autoimmune diseases better understand their conditions, and hopes to do so in a way that is engaging, credible, and empowering. Working alongside the creative team, I was tasked with helping to create a library of unique, bold, and cohesive imagery that represented the Allergy Insider brand, tone, and patients’ perspective.
In an effort to capture this image library, Allergy Insider collaborated with a Brooklyn based design studio, Colors Collective, to achieve the updated look and feel. Through creative conception and art direction, we were able to capture a successful gallery that embodies the Allergy Insider brand and could be used across multiple channels.
Role
Art Direction
Creative Development
Photohoot
Allergen close-up
Focusing on the allergens up-close and personal and presenting them in a unique and eye-catching way.
Setting the Scene
This is all about location of allergens. Dirty countertops, unopened kitchen cabinets, plushy carpets that your furry friend loves to curl up on, your beloved couch blanket, and trusty gym bag.
Down and dirty
Capturing the not-so-easy-to-look-at allergens and providing a new perspective. The topic may be gross, but the creative content doesn’t need to be.
Final Images
