Spirit Infused Coffee
Fire Department Coffee’s first-of-its-kind subscription club dedicated to bringing members exclusive and unique Spirit-Infused Coffee. Their signature spirit-infusion process expertly combines the flavors of bourbon, whiskey, rum, or tequila with the best coffee beans, ensuring the perfect cup of infused coffee every time. FDC partnered with DSocial to create engaging social videos in an on-going promotional effort to market and advertise the Spirit Infused Coffee Club as well as the new spirit infusions that come out every month. The in-house creative team would also develop new marketing campaigns through web banners, digital ads, email, sms messaging, social media, videos, and print.
Role
Art Director
Visual Lead
Motion Designer
Social Videos
Product Images
Web Assets
Marketing Campaigns
Black Cherry Bourbon
Email Campaign
Promotional email of a larger campaign to target customers that have not yet purchased a subscription to the Spirit Infused Coffee Club.
SMS Messaging
SMS Messaging of a larger campaign to target customers that have not yet purchased a subscription to the Spirit Infused Coffee Club.
Social Asset
Instagram Story of a larger campaign to target customers that have not yet purchased a subscription to the Spirit Infused Coffee Club.
Vanilla Bean Bourbon
Email Campaign
SMS Messaging
Social Asset
Apple Pie Whiskey
Digital Ads
Targeted ads within Google, Microsoft, Instagram, Facebook, and Yahoo to reach customers that have not yet subscribed to the Spirit Infused Coffee Club.
Email Campaign
SMS Messaging
Social Asset
Gingerbread Rum
Digital Ads
Targeted ads within Google, Microsoft, Instagram, Facebook, and Yahoo to reach customers that have not yet subscribed to the Spirit Infused Coffee Club.
Email Campaign
SMS Messaging
Social Assets
Pumpkin Rum
Email Campaign
SMS Messaging
Social Asset