FAT MIILK
Vietnamese Coffee that slaps. Fat Miilk is more than a coffee brand. It’s a condensed, bold challenge to miilk life for all it’s worth. Blending tradition, innovation, and lifestyle with a nod to streetwear, Fat Miilk offers a unique experience unlike any other. The result? A coffee culture that’s unforgettable, unapologetic, and entirely its own.
Role
Head of Marketing + Brand Experience
Videographer + Photographer
Branded Photoshoot
Shot in collaboration with Kelly Nyugen, this Chicago-based photoshoot captures the intersection of streetwear culture and Vietnamese coffee through the lens of Fat Miilk. Set against the raw, urban backdrop of Chicago and its iconic public transit system, the shoot blends gritty city energy with bold product styling to showcase Fat Miilk as more than coffee—a lifestyle. The visuals reflect a condensed and unapologetic brand ethos, merging tradition with modern edge in a way that feels both authentic and elevated.
Role
Art Director
Assistant Videographer/Photographer
Original IG Grid
Updated IG Grid
YouTube Series
The Griind is Fat Miilk’s first-ever YouTube series. The series follows founder and CEO, Lan Ho, as she spills the tea (or should we say coffee?) on what it really takes to build a brand from the ground up, entrepreneurship, the highs and lows of being a female founder, and the hustle behind everything Fat Miilk. Shot in collaboration with Kelly Nyugen, each episode is packed with insight, advice, and a behind-the-scenes look at Fat Miilk’s latest projects. It's raw, it's real, and it's all part of the griind.
Role
Producer
Visual Designer
Assistant Videographer/Video Editor
Brand Activations
Fat Miilk collaborated activations are immersive, high-energy experiences that blend community, creativity, and culture. From curated social collaborations and signature coffee drinks to strategic email campaigns and on-the-ground pop-ups, each activation is all about creating buzz and bringing hype to the forefront. Some of the partners we’ve teamed up with include:
Malbon
Away Luggage
Hop Butcher
Girl Scouts
Dhruv
Niko Niko Boba
Milky Milky Ice Cream
Phin Brew Guide
Embracing the Vietnamese cà phê tradition, a phin is used for a slow-drip brewing method that yields rich, robust flavors unparalleled by standard coffee brewing techniques. Tasked with the challenge of creating an engaging and informative step-by-step brew guide, the updated guide not only educates but also excites coffee enthusiasts new to the Vietnamese cà phê experience, unlocking the secrets to brewing coffee that truly 'slaps'.
Role
Photographer
Visual Designer
Original Brew Guide:
Updated Brew Guide:
Video
Product Images
Process
